The snack that won over the health-conscious.

Fit & Flex was built on a simple conviction: that everyday snacking did not have to choose between taste and nutrition. The brand's signature Protein Puffs are made with jowar and ragi, delivering 12g of protein per serve with no trans fat, no palm oil, and certified gluten free. They puff instead of fry, giving each bite a satisfying crunch without the oil.

The range also spans Power Oats, granola, muesli and multigrain mixtures — all formulated to be low in added sugar and high in real, recognisable ingredients. The brand appeared on Shark Tank India and has since grown a loyal following among health-conscious households across the country. CYP Foods & Spices is proud to stock the Protein Puffs range for Australian retailers.