Few food traditions are as beloved in India as the after-meal pachak, and few names in that tradition reach back as far as Chamria. Since 1860, the house has made digestives from time-tested ingredients: hing, ajwain, jeera and kala namak, blended into products that taste as good as they work.
The range covers household names like Vijay Hing Goli, Aam Rochak, Amrit Harad, Karorpati Anardana Goli, Gasso Garlic Tablets and Jal Jeera, alongside classic churans such as Pathar Hajam and Podina. The brand counts over 1.2 crore happy customers, and the products are natural, gluten free and made with no added sugar.
For Australian retailers, Chamria is a perfect counter line: small, affordable, instantly recognisable to anyone who grew up with it, and bought again and again.
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Product imagery courtesy of Chamria Pachak